Strategic Information System Planning
The founder should evolve the strategy aligning with strategic information systems planning (SISP) to prepare the company to go public within the next year. It is future-oriented by using IS/IT for more externally-focused such as competitor analysis, client feedback, value-added services, etc.
1. Reasons for the use of SISP
The information intensity matrix and McFarlan strategic grid are used to develop the reasons for the use of SISP.
Information intensity matrix
According to the information intensity matrix, the business activity of Internet Securities is in the HIGH-HIGH quadrant. It is because the amount of information required to enable the business activities to be carried out effectively is high. The information content of the product is also high as it is the competitive advantage of the business information industry. It is likely that investment in information systems and technology will feature highly in business strategy. Hence, the company should consider information as a strategic resource when reviewing its business strategy.
According to McFarlan strategic grid, Internet Securities is in the High Potential quadrant. The business contribution of IS may be identified as offering potential to achieve future business success. It is because IS may well offer improvements in reducing time to market for its goods/services by developing better means of communicating with customers and suppliers. The IS may become critical to the success of the business strategy so the company should invest time and resources in considering IS/IT for future growth.
2. SISP approach
Internet Securities should consider using organization-led approach instead of currently business approach for SISP. Organization-led approach allows more integration among the activities of the company. SISP is viewed as a continuous decision-making activity shared by the business and IS. It encourages organizational learning about business problems and opportunities, and the IT contribution. The success of this approach requires the users, top management and IS staffs to work together to identify how IS can be used for strategic business growth.
When adopting this approach, the management should consider the process, tools, IS structure, implementation, philosophy and context. By means of process, a team-based approach should be built from all interested groups in the business to identify strategic and IS requirements. The management should understand that there is no right tool. They should encourage and support strategic and creative thinking. IS structure works best when employees can use the IS effectively and efficiency. Therefore, the support of all employees helps to create successful systems. The implementation of IS/IT in an incremental growth is more likely to be successful. The philosophy of systems planning needs to be flexible and responsive to the company. Finally, the whole company should recognize that ISP is a part of business planning.
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