Marketing and Strategy Articles

• PSA Peugeot-Citroen - Industry Environment (4 October 2002)
• PSA Peugeot-Citroen - Competitive Strategy (4 October 2002)
• PSA Peugeot-Citroen - Strategy Development (4 October 2002)
• Steps for Effective Promotion (26 August 2002)
• Rohm and Haas - Stages of Pricing (21 August 2002)
• Rohm and Haas - Pricing and 3P (21 August 2002)
• Laura Ashley - Entrepreuner (12 August 2002)
• Laura Ashley - Reasons for Downturn (12 August 2002)
• Laura Ashley - Turnaround (12 August 2002)
• Marketing Plan (24 July 2002)
• Internet Marketing (12 July 2002)
• Societal Marketing (10 July 2002)
• Rockware - Macro and Micro Analysis with Strategy Development (12 June 2002)
• Rockware - Analysis of Management's Actions (12 June 2002)
• Rockware - Industry Analysis and Positioning Strategy (12 June 2002)
• Rockware - Diversification (12 June 2002)
• Heinz - Standardized Marketing (12 May 2002)
• Heinz - Competitive Strategy (12 May 2002)
• Giordano - Mission Statement (9 August 2001)
• Giordano - SWOT Analysis and Strategic Alternatives (9 August 2001)
• Mayrhofen - Steps to Set Up Marketing Information System (18 June 2001)
• Mayrhofen - Positioning (18 June 2001)
• Analysis of U2 Marketing Environment (23 May 2001)
• Buying Process of Disposable Razor (25 April 2001)
• Decision-Making Unit (25 April 2001)
• Factors Affecting Consumer Behavior (25 April 2001)
• Analysis of Asprol (7 January 2000)

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